Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by scaling their education program.
Impact
I delivered a cross-channel and field marketing plan, which drove over 270% growth in the first quarter, compared to the prior year. By May, we surpassed their year-long growth target.
The plan included a segmented email strategy, social media, organic digital traffic strategy, and new student enrollment event. Now, they have a working funnel that culminates in an inspiring event that brings an average of 42% of attendees into their education program.
Events like this bridge the gap between interest and action. By giving potential students a “taste” of what they can gain from engaging in the full experience, we scaled the program in a way that felt great to staff and students alike.
Moms groups at Bay Area parenting centers used to attract hundreds of women each year. Since launching Foodie Moms, all our competitors have either closed or reduced pricing to try to draw more moms. Meanwhile, the Foodie Moms Group has grown exponentially. It is now seen as a trusted brand and sells at a premium price, and I brought on a growing team to run the company.
I brought marketing expertise to reimagine this nonprofit parent-support center, leading them out of a financial crisis that threatened to close their doors. They needed a new website, and despite having over 4,000 local parent emails, they had never implemented content-based email marketing.