Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by scaling their education program.
I delivered a cross-channel and field marketing plan, which drove over 270% growth in the first quarter, compared to the prior year. By May, we surpassed their year-long growth target.
The plan included a segmented email strategy, social media, organic digital traffic strategy, and new student enrollment event. Now, they have a working funnel that culminates in an inspiring event that brings an average of 42% of attendees into their education program.
Events like this bridge the gap between interest and action. By giving potential students a “taste” of what they can gain from engaging in the full experience, we scaled the program in a way that felt great to staff and students alike.