With the global pandemic, it’s never been more important for leaders to be able to measure their impact and use marketing dollars effectively. To begin their website refresh, UC Hastings needed a full review of their opportunities to invest and a plan.
IMPACT
I delivered an ROI-prioritized roadmap of the key opportunities to improve site performance and developed their first web KPIs. I did this by auditing their user journeys, potential SEO improvements, and competitor sites.