Creating 4x Growth with a New Marketing Strategy

Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by scaling their education program.

Impact

I delivered a cross-channel and field marketing plan, which drove over 270% growth in the first quarter, compared to the prior year. By May, we surpassed their year-long growth target.

The plan included a segmented email strategy, social media, organic digital traffic strategy, and new student enrollment event. Now, they have a working funnel that culminates in an inspiring event that brings an average of 42% of attendees into their education program.

Events like this bridge the gap between interest and action. By giving potential students a “taste” of what they can gain from engaging in the full experience, we scaled the program in a way that felt great to staff and students alike.

Owning the Social Conversation with Quality Content

With over 78% of adults using social media (Pew Research Center), social media strategy is key to growth for companies.

Marketing manager for a women’s fitness company, I efficiently made content that more than doubled the post reach of this popular Facebook page. Our relatable social content and a personal, customer-centered email marketing campaign drove 27% more sales for the quarter, making it the best grossing quarter the business had to-date.

Here’s how I did it quickly and cheaply. Continue reading