Work Samples

Content Creation

Conversion-driven copywriter and Photoshop ninja

Delivered:

  • Ghost and copywriting for clients like MIT, Sutter Health Midwives at St. Luke’s Hospital, and Alzheimer’s Association (read a writing sample)
  • Thousands of marketing content and design projects, including a book cover, social media content, logos, websites, and web-content (eg. quizzes, infographics)

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View copywriting sample

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Full, Optimized Funnels

Delivered:

  • Comprehensive SEO/SEM and website design with an eye for increasing lead generation, warm leads, and sales
  • Growth via paid social ads, Google AdWords, referral partner relationships, outreach blogging (guest blogging for partners and media)
  • Optimized social media growth and created high-converting campaigns for new customer acquisition via social (view sample)

Growth via Web Conversion Optimization, SEO/SEM, Paid Search, PR, Partnerships & Social Media

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Creating Exponential Growth with Field Marketing Events

Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by creating a sales event with an average 42% conversion rate that brings new students into their education program.

We aimed to grow revenue by 100%. Introducing this new marketing event alone drove over 270% growth in the first quarter, compared to the prior year.

Events like this aim to give potential buyers a “taste” of what they can learn from engaging in the longer program or purchasing a product.

Raise Your Voice above the Crowd with Quality Content

With over 78% of adults using social media (Pew Research Center), social media strategy is key to growth for companies.

Marketing manager for a women’s fitness company, I efficiently made content that more than doubled the post reach of this popular Facebook page. Our relatable social content and a personal, customer-centered email marketing campaign drove 27% more sales for the quarter, making it the best grossing quarter the business had to-date.

Here’s how I did it quickly and cheaply. Continue reading