Creating 4x Growth with a New Marketing Strategy

Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by scaling their education program.

Impact

I delivered a cross-channel and field marketing plan, which drove over 270% growth in the first quarter, compared to the prior year. By May, we surpassed their year-long growth target.

The plan included a segmented email strategy, social media, organic digital traffic strategy, and new student enrollment event. Now, they have a working funnel that culminates in an inspiring event that brings an average of 42% of attendees into their education program.

Events like this bridge the gap between interest and action. By giving potential students a “taste” of what they can gain from engaging in the full experience, we scaled the program in a way that felt great to staff and students alike.

Disrupting the Market for Moms Groups

foodie-moms-logoMoms groups at Bay Area parenting centers used to attract hundreds of women each year. Since launching Foodie Moms, all our competitors have either closed or reduced pricing to try to draw more moms. Meanwhile, the Foodie Moms Group has grown exponentially. It is now seen as a trusted brand and sells at a premium price, and I brought on a growing team to run the company.

Impact

Foodie Moms has grown exponentially, expanding 600% within the first six months. Now managed by a growing staff, I owe the company’s success to my strong relationship and digital marketing skills. Continue reading

Implementing Digital Transformation from Square One

marketing-birthwaysI brought marketing expertise to reimagine this nonprofit parent-support center, leading them out of a financial crisis that threatened to close their doors. They needed a new website, and despite having over 4,000 local parent emails, they had never implemented content-based email marketing.

Impact

I established an email marketing campaign that improved brand awareness, brought in new leads, and increased the rates of parents who returned to the center for multiple events.

My Favorite Part

I loved helping this nonprofit think like a for-profit business, ensuring that each activity undertaken was connected in a strategy to increase class enrollment and evaluating the ROI for each investment of staff and board effort.

My Role

  • Developed a content-based marketing strategy, managing implementation of a new website alongside developer
  • Managed content creation, wrote copy, edited images in Photoshop, and managed blog content creation via a WordPress CMS
  • Launched an email marketing campaign by translating a popular parenting magazine to an email-only format, increasing email engagement (opens, clicks, sales) by ensuring  the content was interesting for readers

Owning the Social Conversation with Quality Content

With over 78% of adults using social media (Pew Research Center), social media strategy is key to growth for companies.

Marketing manager for a women’s fitness company, I efficiently made content that more than doubled the post reach of this popular Facebook page. Our relatable social content and a personal, customer-centered email marketing campaign drove 27% more sales for the quarter, making it the best grossing quarter the business had to-date.

Here’s how I did it quickly and cheaply. Continue reading