Work Samples

Content Creation

Conversion-driven copywriter and Photoshop ninja

Delivered:

  • Ghost and copywriting for clients like MIT, Sutter Health Midwives at St. Luke’s Hospital, and Alzheimer’s Association (read a writing sample)
  • Thousands of marketing content and design projects, including a book cover, social media content, logos, websites, and web-content (eg. quizzes, infographics)

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View copywriting sample

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Full, Optimized Funnels

Delivered:

  • Comprehensive SEO/SEM and website design with an eye for increasing lead generation, warm leads, and sales
  • Growth via paid social ads, Google AdWords, referral partner relationships, outreach blogging (guest blogging for partners and media)
  • Optimized social media growth and created high-converting campaigns for new customer acquisition via social (view sample)

Growth via Web Conversion Optimization, SEO/SEM, Paid Search, PR, Partnerships & Social Media

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Creating Exponential Growth with Field Marketing Events

Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by creating a sales event with an average 42% conversion rate that brings new students into their education program.

We aimed to grow revenue by 100%. Introducing this new marketing event alone drove over 270% growth in the first quarter, compared to the prior year.

Events like this aim to give potential buyers a “taste” of what they can learn from engaging in the longer program or purchasing a product.

Earn More by Using Untapped Data

Sometimes businesses grow without setting themselves up to take full advantage of the data at hand. For the Super Sisters, celebrity personal trainers, I set up data tracking for their digital funnels so they could understand performance for each of their messages on each of their channels.

Using existing tools, custom code, and freeware to keep costs low, I helped them automate and integrate their marketing data from their website and email campaigns.
Here is an overview of one dashboard I created, Continue reading

Disrupting the Market for Moms Groups

foodie-moms-logoMoms groups at Bay Area parenting centers used to attract hundreds of women each year. Since launching Foodie Moms, all our competitors have either closed or reduced pricing to try to draw more moms. Meanwhile, the Foodie Moms Group is growing exponentially. It is now seen as a trusted brand and sells at a premium price, and I brought on a growing team to run the company.

Impact

Foodie Moms has grown exponentially, expanding 600% within the first six months. Now managed by a growing staff, I owe the company’s success to my strong relationship and digital marketing skills. Continue reading

Simple = Effective

An overwhelmingly complex site can stifle conversions because it leaves people feeling overwhelmed. Delivered via marketing consult, I envisioned this simple, easy-to-read redesign that tripled the site’s conversions compared to the prior, super wordy version.
My favorite part: lots more happy babies.
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Implementing Digital Strategy from Square One

marketing-birthwaysI brought marketing expertise to reimagine this nonprofit parent-support center, leading them out of a financial crisis that threatened to close their doors. They needed a new website, and despite having over 4,000 local parent emails, they had never implemented content-based email marketing.

Impact

I established an email marketing campaign that improved brand awareness, brought in new leads, and increased the rates of parents who returned to the center for multiple events.

My Favorite Part

I loved helping this nonprofit think like a for-profit business, ensuring that each activity undertaken was connected in a strategy to increase class enrollment and evaluating the ROI for each investment of staff and board effort.

My Role

  • Developed a content-based marketing strategy, managing implementation of a new website alongside developer
  • Managed content creation, wrote copy, edited images in Photoshop, and managed blog content creation via a WordPress CMS
  • Launched an email marketing campaign by translating a popular parenting magazine to an email-only format, increasing email engagement (opens, clicks, sales) by ensuring  the content was interesting for readers

Telling digital stories that bring in new clients

family-icon-oscarOscar, a working dad supporting his family, wanted to grow his car wash company, but didn’t know how to start. He drove around town, cleaning cars in his customers’ driveways without using any water at all. He had an innovative idea, but didn’t know how to grow.

Impact

I provided SEO/SEM and a website redesign that transformed his digital presence and drove a huge increase in leads and sales. Thanks to our work together, he’s now fully booked a month in advance and has expanded his team.

Here’s how I did it.

Continue reading

Raise Your Voice above the Crowd with Quality Content

With over 78% of adults using social media (Pew Research Center), social media strategy is key to growth for companies.

Marketing manager for a women’s fitness company, I efficiently made content that more than doubled the post reach of this popular Facebook page. Our relatable social content and a personal, customer-centered email marketing campaign drove 27% more sales for the quarter, making it the best grossing quarter the business had to-date.

Here’s how I did it quickly and cheaply. Continue reading