Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by creating a sales event with an average 42% conversion rate that brings new students into their education program.
We aimed to grow revenue by 100%. Introducing this new marketing event alone drove over 270% growth in the first quarter, compared to the prior year.
Events like this aim to give potential buyers a “taste” of what they can learn from engaging in the longer program or purchasing a product.