Creating Exponential Growth with Field Marketing Events

Sales grow when a marketable offering meets an untapped audience. I helped Zen Hospice Project grow beyond its local nonprofit mission into massive national impact by creating a sales event with an average 42% conversion rate that brings new students into their education program.

We aimed to grow revenue by 100%. Introducing this new marketing event alone drove over 270% growth in the first quarter, compared to the prior year.

Events like this aim to give potential buyers a “taste” of what they can learn from engaging in the longer program or purchasing a product.

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