Telling digital stories that bring in new clients

family-icon-oscarOscar, a working dad supporting his family, wanted to grow his car wash company, but didn’t know how to start. He drove around town, cleaning cars in his customers’ driveways without using any water at all. He had an innovative idea, but didn’t know how to grow.

Impact

I provided SEO/SEM and a website redesign that transformed his digital presence and drove a huge increase in leads and sales. Thanks to our work together, he’s now fully booked a month in advance and has expanded his team.

Here’s how I did it.

My Role

I helped him discover who his target client was and what mattered most to those clients. We developed a list of all the easiest ways to start reaching them:

  • He was losing tons of leads who just closed his website in the first few seconds because it was self-made and outdated. We decided on a new site to create a strong impression of a trustworthy business.
  • I reimagined his brand from the perspective of his target client, settling on a brand-strategy that highlighted three differentiators they valued most.
  • We launched a new website with strong analytics. That meant he could assess the ROI for each marketing investment. Those analytics also confirmed that the bounce rate was radically reduced by the redesign and the new site’s conversion rate was an industry-leading 6%.
  • I taught him to use the site and data to make better business decisions in the future.

Delivered

Website Redesign with SEO and Conversion Optimization

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Design Style Guide

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Training to Use Website & Google Analytics to Improve Business Decisions

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My Favorite Part

After our digital results, I delivered a campaign to convert existing clients into monthly subscribers, which tripled monthly subscribers in less than two months. 

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