Implementing Digital Strategy from Square One

marketing-birthwaysI brought marketing expertise to reimagine this nonprofit parent-support center, leading them out of a financial crisis that threatened to close their doors. They needed a new website, and despite having over 4,000 local parent emails, they had never implemented content-based email marketing.

Impact

I established an email marketing campaign that improved brand awareness, brought in new leads, and increased the rates of parents who returned to the center for multiple events.

My Favorite Part

I loved helping this nonprofit think like a for-profit business, ensuring that each activity undertaken was connected in a strategy to increase class enrollment and evaluating the ROI for each investment of staff and board effort.

My Role

  • Developed a content-based marketing strategy, managing implementation of a new website alongside developer
  • Managed content creation, wrote copy, edited images in Photoshop, and managed blog content creation via a WordPress CMS
  • Launched an email marketing campaign by translating a popular parenting magazine to an email-only format, increasing email engagement (opens, clicks, sales) by ensuring  the content was interesting for readers
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